To often I see companies limit the potential business value of their web presence by creating a basic website that does nothing to generate leads. As the director or senior leader of sales and marketing in your organization, you are responsible for authorizing the investments your company makes in developing a web presence. You hold [...]

This week I have been reaching out to my SEO clients to answer any questions or concerns regarding Google’s recent changes to the way we receive Google search engine results pages (SERPS). Last week, Google unveiled  Google Search Plus Your World (GSYW) which will change the way search engine results are returned for SERPs.  A [...]

Hello business people! Hope your new year is off to a great start! We are at the end of our series on how to set a fixed pricing model for your services offerings. In the first part of this three-part we explored the common ways businesses price their services offerings. In part II, we look [...]

Happy New Year!  For the start of 2012, we’re continuing our series on setting a fixed pricing model for your services offerings.  In the first part of this three-part we explored the common ways businesses price their services offerings.  In part II, we look closer at how you can simplify your marketing strategy by setting [...]

In the market for something new but need to sell your old stuff on Craigslist first?  Do you cringe at the thought of how to price your Craigslist add?  Over the years, I’ve sold and purchased quite a few items on Craigslist from televisions to bicycles to furniture.  Recently, I was in the market for [...]